HACKATHON BLOG
How do you sustainably organize foods for parties such that there is close-to-zero food waste? How can we know what the guests would like to eat before a party starts to arrange it properly? How can HKScan help with the preparation?
Let me introduce Social Meat.
HKScan’s hackathon challenge aims to refine data of the meat production chain’s carbon and water footprint and information on animal welfare in a way that interests and engages the consumer and other stakeholders.
“In the Agrofood Ecosystem® work, we have collected data adding transparency in the meat chain. With the new information, we develop our activities and set an example in corporate responsibility work.”
On the first day (November 6, 2020), we were formed during Junction Connected 2020 with four people from multidisciplinary backgrounds: Deepjyoti (Indian, Software Developer), Linnéa (Finn, Pharmacy student), Tulika (Indian, Information and Service Management student), and me (Vietnamese, IT student). We were looking for ways to use Agrofood Ecosystem ® data to enhance strong consumer engagement and trust towards HKScan’s responsible meat production. We started the journey with a brainstorming session; however, instead of using post-its, we realised we were also talented slogan creators 😄 We came up with 12 ideas and the following are just four of them.
At HKScan, they have noticed that the food industry must provide consumers with more accurate and open data. They will increase transparency in a consumer-friendly and fact-based way so that their meat pleases customers’ taste buds and their hearts and conscience.
Our solution is to determine what kind of meaningful and engaging services HKScan could build with data to benefit consumers, customers, and other stakeholders. These data set include CO2e, water, and animal welfare footprints.
After the brainstorming session, we analysed the theme of our clutter ideas, set the goal, and task division for each member. At the end of the first day, we came up with the purpose of Social Meat.
Everybody loves parties and delicious food. But parties can be a significant threat to food waste and sustainable eating habits. When the number of guests increases, there is a high chance of increasing food waste. The solution to this problem can be achieved if we gather personalised data of party guests’ eating habits and integrate the aggregated data with HKScan’s Agrofood system.
The Social Meat app, on registering, takes the user’s eating habits as inputs, meat/veg and taste preferences. Now, when someone organizes a party, he invites all the guests through this app. After acceptance from the invitees, the organizer gets a fair idea about attendance, food preferences and capacity of intake for that day and can prepare accordingly. Also, the organizer receives a detailed sustainability report of the party, how much is the party’s carbon/water footprint value, the complete production process of meat farming, and some sustainability tips on how can he reduce carbon and water footprint by choosing another meat item. In addition, to ease the difficult work of selecting a good dish, the app also suggests some popular recipes from the desired items.
Giving user a recommendation
Let the guests make their choices
Get a final list and user’s group sustainability score
Order and receive tasty sustainable foods and recommendations
Deepjyoti Paul • Nguyen Le Khanh Ngoc •
• Linnéa Hammarberg • Tulika Ganoo
The winning team of the hackathon challenge of HKScan’s Agrofood Ecosystem developed an innovative application that allows event organisers to follow the environmental impact of food choices. The winning Social Meat team members were Linnéa Hammarberg (Finland), Nguyen Le Khanh Ngoc (Vietnam), Deepjyoti Paul (India) and Tulika Ganoo (India/Finland).
You cannot copy the content of this page.
